Fanatics, the sports merchandise company will dictate the online and on-site retail operation for ten year at Golden State Warriors. The financial details of the deal are yet to be public.

According to the agreement, Fanatics will be the exclusive operator of all Warrior shop locations throughout the Bay area, including a 4,000-square-foot store inside Chas Center-the NBA team’s new multi-purpose arena in San Francisco which opens in September – and the 10,000 square foot store in the surrounding plaza known as Thrive city.

According to a press release, Fanatics use of data and predictive analytics will enable stock to be easily replenished, while its local, on-demand manufacturing capabilities can quickly help the team react to unplanned “micro-moment” opportunities, such as record-breaking team and player feats.

In the bay area, Fanatics also handles merchandising for the San Francisco Giants (MLB), San Francisco 49ers (NFL), San Jose Earthquakes (MLS) and San Jose Sharks (NHL).


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Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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