ESNP declared on Wednesday the introduction of EXP, a new esports event series. Apex Legends Publisher, Electronic Arts is paired up with ESPN in this venture.
Together, they will continue developing professional Apex Legends events, which will include two events in the summer, the 2019 ESPYS and X Games Minneapolis 2019.
The EXP program wishes to develop a format which will be a blend of professional, collegiate and pro-arm format. Live event distribution will be via multiple digital platforms including the ESPN app and a tape-delayed show focused on key moments and storylines will debut on ESPN and ABC after each event.
Justin Connolly, executive vice president of Disney and ESPN affiliate sales and marketing, said in a statement, “We remain committed to serving gaming fans across all platforms and content types, and Apex Legends is the perfect title to showcase EXP’s vision of offering world-class live sports events anchored by story-telling and multi-platform distribution.”
John Lasker, the vice president of digital programming at ESPN said, “We are proud ESPN continues to be at the forefront of growth and popularity of esports, collaborating with some of the top publishers in the industry including EA for our first ever esports event series. EXP, short of experience has been central to our strategy at ESPN.”
From June 12 to 22, ESPN fans will have the opportunity to win a spot to play Apex Legends alongside athletes, celebrities and influencers and attend the 2019 ESPYS by donating for a chance to win the ESPYS sweepstakes. Fans can donate to enter beginning June 12 at ebay.com/ESPN. The EXP Invitational- Apex legends at X Games Minneapolis features an open qualification.
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