TUT Fitness Group Limited signed an exclusive distribution deal with Touch of Modern to promote the TUT Trainer™ and TUT Rower™ exercise equipment to a marketplace of 18+ million consumers.
Touch Of Modern is a members-only e-commerce website with a following of affluent, college-educated, Millennial and Gen-Z adults residing in the major metropolitan areas of the United States. The site features premium brands and products that target urban professionals with sleek designs and upscale quality. The company has earned an A rating from the Better Business Bureau and was named one of the 500 fastest-growing private companies in America by the Inc. 5000 for two consecutive years.
According to the release Rob Smith, Chief Executive Officer of TUT Fitness Group said, “The audience demographic for Touch of Modern members aligns perfectly with the target consumer of TUT exercise equipment. Our exclusive deal gives TUT products a featured position in Touch of Modern promotions and will give us exposure to more than 18 million potential customers.”
TUT Fitness equipment features the internationally-patented TUT Plate™ resistance bands as the core element in both its TUT Trainer™ Tower and TUT Rower™, which are being marketed and sold into the $9.5 billion markets for home gym equipment1.
ABOUT TUT FITNESS GROUP
TUT is a private British Columbia based company that has designed, patented and manufactured one of the world’s smallest and most affordable high-performance home gyms. Incorporated in 2018, TUT is an emerging player in the connected Home Gym and Fit Tech hardware space, targeting the US$9.5B Global Home Exercise Equipment Market and Online Fitness Market, expected to be US$30B by 2026. At 32 pounds, TUT’s flagship products, the TUT Trainer™ and TUT Rower™ are lightweight and more affordable than other alternatives. TUT’s proprietary “Time Under Tension” technology creates more load on the muscles than conventional training and cardio machines while placing less pressure on joints and tendons. The net result is a higher caloric burn and a better workout than comparable machines.
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