Blake Fletcher has joined the global iFIT team as new Freemotion Fitness Country Manager for the UK. Blake has spent the past 17 years working in the UK fitness market and brings a wealth of experience in operations, commerce, and strategic sales.

Fletcher’s career includes five years at Les Mills, where he was part of the live and digital group exercise experiences team. He also previously worked for global health club operator Fitness First and fitness solutions provider Life Fitness. Most recently, Fletcher was Managing Director for SCL Active business division, part of SCL Education Group.

Blake will be responsible for the continued growth of Freemotion in the UK, working to support existing partners as well as identifying and developing new opportunities within the traditional operator market and other sectors.

Chris McGill, Senior Vice President of Global Sales, said: “Freemotion is committed to supporting the UK market and responding to key trends and developments. Blake is highly versed in the market and perfectly placed to drive the next phase of Freemotion’s growth.”

Chris continues: “Over the past 12-18 months Freemotion has developed a growing number of strategic installations and offers operators and fitness brands a truly connected and omnichannel fitness solution through its iFIT platform. Freemotion facilities are able to provide immersive, content-driven experiences that engage, excite and motivate its members whether they are in the facility or at home. This ultimately leads to greater member engagement and retention and an improved bottom line. The industry is becoming more technology-driven and we have the chance to not only take advantage of this but also to use it to maximize results for our customers.”

About Freemotion Fitness

For over 20 years, Freemotion from iFIT has set the industry standard in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, and the first road-stimulating bike. Today, Freemotion leads the way in immersive, personalized fitness with experiences that redefine cardio, group, and strength training for the new generation of interactive, connected fitness. Powered by iFIT’s digital technology platform, Freemotion continues to make its mark on the fitness industry, with advanced equipment and immersive iFIT experiences found at fitness centers around the world. Freemotion’s presence spans all continents, with a global infrastructure that provides a diverse mix of clients with an extensive range of innovative fitness solutions, and exceptional service through its vast network of distributor partners.

About iFIT

iFIT® is a global fitness and well-being subscription technology company that provides unmatched fitness experiences and solutions to its growing community of over 7.7 million members in over 120 countries. iFIT’s industry-leading brands — NordicTrack®, ProForm®, Sweat®, Freemotion® and Weider® — are powered by the iFIT integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney and Leeds, the company offers immersive, adaptive, personalized workout experiences for every fitness level and interest. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across the industry’s broadest range of connected fitness modalities. iFIT is a leader and pioneer in the health and well-being industry with more than 400 issued and pending patents.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


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