India’ largest fantasy sport platform, Dream11 became the India’s first gaming platform to integrate and adopt WhatsApp Business Solution. With the adoption, Dream11 users can now opt for getting notifications and instants alerts on WhatsApp.
Dream11 focuses to strengthen user experience and engagement by offering real-time updates and information having WhatsApp Business API. Starting with withdrawal updates, Dream 11 plans to use the WhatsApp Business API for user communication around product updates, customer queries and exclusive offers.
Harsh Jain, CEO and Co-Founder, Dream11 said, “We are excited to become India’s first gaming company to integrate with the WhatsApp Business solution. WhatsApp is an integral part of everybody’s daily life to connect with their friends and family. Now, each of our 50 million users can directly connect with us on WhatsApp. It will also enable us to provide easier access and updates to them in a personalised manner once they reach out to us or opt-in to receive updates.”
At present, Dream11 has over 5 crore users on-board who several fantasy sports including Cricket, Football, Basketball and Hockey. The game of skill offers Indian sports lovers a platform to showcase their sports knowledge. Fans can create their own team made up of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans.
Dream11 helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator. Dream11 is the Official Fantasy Game partner of the International Council of Cricket (ICC), VIVO Pro Kabaddi League (PKL), Hero Indian Super League (ISL), National Basketball Association (NBA), Hero Caribbean Premier League (CPL), International Hockey Federation (FIH) and Big Bash League (BBL).