Canadian rapper, Drake is trying his hands in sports media business with some assistance from LeBron James, the NBA legend.

James a household name in American Basketball founded uninterrupted, the athlete-empowerment brand and media company along with his longtime business partner, Maverick Carter. They are now introducing their Canadian arm with Drake.

The Los Angeles Lakers’ player said in a statement, “Expanding into Canada with some incredible partners puts Uninterrupted on a global scale and creates new opportunities for even more athletes and fans to be a part of what we are building.”

Drake commented on the association saying, “Uninterrupted has been an incredible platform for athletes to tell their stories and connect with fans. I am honored to partner with LeBron to being uninterrupted to Canada, a country that continuously supports innovation and creativity.”

The goal of Uninterrupted is to create athlete-driven content in collaboration with Shopify studio. The goal of the media brand would be highlighting entrepreneurship efforts of athletes.

As part of Uninterrupted Canada’s content slate, the company has signed an exclusive first-look deal with Toronto Raptors star Serge Ibaka, which will include a fashion project. Uninterrupted Canada also is producing a motivational series with pitcher Marcus Stroman, formerly with Toronto Blue Jays and now with the New York Mets, focusing on shorter-than-average athletes titled “Height doesn’t matter heart”. Uninterrupted Canada will also distribute content from Uninterrupted USA.

Adel Nur, Drake’s business partner said, “Drake understood the power of what LeBron and Maverick are building and the potential to do something special in Canada where there is real understanding and love for our athletes.”

Uninterrupted raised 15.8 million in 2015 from WarnerMedia’s Warner Bros. Entertainment and Turner Sports.

Source: Variety

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Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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