As a strong proponent of an active lifestyle, Denver Mattress wants to ensure a better night’s sleep for athletes at every level. This goal spurred the creation of the Athlete’s Choice bed in a box mattress, which the Colorado-based factory recently released to its retail site and onto its showroom floors. The mattress line, which includes Athlete’s Choice™ Silver, Gold, and Platinum, is designed to promote quicker muscle recovery so that athletes can awake recharged with optimal strength and agility.
Athlete’s Choice™ Mattresses are made with BeFit technology including cooling copper-infused foam. Copper is believed to have many health benefits, including improved circulation as well as antibacterial and anti-inflammatory properties. The mattresses were also designed to relieve pressure points in addition to providing motion separation. This way, athletes spend less time tossing and turning and more time getting healing rest.
Denver Mattress decided to bring the mattresses out of the testing lab to get some real world feedback from pro athletes. The Athlete’s Choice will be seen in web and broadcast ads featuring a line-up of athletes who have tested and approved the mattress themselves. Proponents include Professional Football Player, Christian McCaffrey, Professional Baseball Player, Tim Tebow, Former Pro Basketball Player, Chauncey Billups, and Professional Rock Climber, Meagan Martin, who can also be seen as a contestant on American Ninja Warrior.
In one of the Athlete’s Choice commercials, a determined Meagan Martin is seen high in the sky, summiting a rock face that overlooks Colorado rocky mountain vistas. She leaves us with the statement, “There’s always an easier way to do anything, and what fun is that? For those committed to doing things the hard way, this is your mattress.” The sleep specialists at the Denver Mattress couldn’t agree more with the long standing goal of enabling sleep that allows you to be your best.