The Sorts streaming service, DAZN in an aggressive marketing move has announced one of the biggest gems of contemporary sports, soccer star Cristiano Ronaldo as its global brand ambassador.
An over the top subscription video streaming service, DAZN (pronounced as DA-Zone) is also going to venture in US, after Canada. However, amid innumerable customer’s complaints for its erroneous streaming technology, the move of adding Serie A star Ronald can be seen as an attempt to ward off the attention.
Being entitled with the deal, Ronaldo requires to promote DAZN across current live marketing, including Germany, Italy, Canada, and Japan, plus future territories, such as the United States.
DAZN will enter in the US on September 10 initially focusing on martial arts ad boxing.
Ronaldo is getting a series of business deals after signing up with Juventus FC after playing for real Madrid nearly a decade long.
“This is an incredibly exciting time for DAZN. As our business grows internationally and pushes new boundaries, it’s important that we align ourselves with sporting greats who do the same,” said DAZN CEO James Rushton, in a statement. “Cristiano is undoubtedly a legend, fans love him and that’s why we wanted to work with him.”
Ronaldo added that DAZN is “breaking down barriers for sports fans.”
“Now we can watch sport however and whenever we want, which is why, for me, being part of DAZN’s journey was an easy decision to make,” he said.
Ronaldo’s comments, however, come as the streaming service faces backlash for what some claim has been a track record of streaming problems. Last year, DAZN dealt with glitches on NFL streams in Canada, where it has exclusive Sunday Ticket rights. DAZN eventually admitted to those issues amid user complaints, saying there were “no excuses” and that its debut in Canada did not go as planned.
But this week, fresh complaints about its technology emerged in Italy. DAZN was forced to apologise again to users after glitches impeded fan access to Serie A coverage.