With this advancement, users can also compete with their friends, post selfies, and follow their favorite trainers.

At a time when the digital fitness trend is on the rise, the Indian Health-Tech start-up Cure.fit announced that it has acquired California-based fitness firm Onyx to boost its digital services. As per the company’s statement, the acquisition is a step towards improving its computer vision technology for its at-home fitness product and expanding its international business.

It should be noted, Cure.fit launched in United States with its energy-meter tech wherein the phone can monitor its users’ movements as they to follow guided content from trainers. With technology advancement, users can track their growth besides competing with their friends, post selfies and follow their favorite trainers.

“The 20s will be the decade of digital health. Onyx will accelerate our efforts towards building a hardware-agnostic AI-led platform that offers guided content on physical and mental wellness and nutrition — all at the same place. Users will get a personalised experience with high-quality tech and human touch, and will be able to achieve their fitness goals from the comfort of their home without spending on expensive hardware,” said Mukesh Bansal, c-founder of Cure.fit.

Onyx specialises in body tracking technology and personalisation of workout feedback. It provides highly accurate rep counts, form correction, and detailed performance tracking. Onyx is also one of the highest-rated apps in the fitness domain, which recently featured as “App of the Day” on the Apple app store and has seen rapid user growth over the course of the last year.

“With this tech, our digital product will be very similar to attending a group class at a boutique studio or a personal training session in the gym,” said Shamik Sharma, head of Technology at Cure.fit.

Disclaimer:

The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

Abhinav Mallik
Author

A Journalist who has been working for B2B segment for almost half a decade. He has developed a knack of writing deliberate reports on indigenous market leaders across different sectors like health, fitness and sports goods manufacturing. He developed a discrete interest in covering business reports including business events, expos, and trade fairs.

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