CR Fitness, a leading franchisee of Crunch Fitness, announced their partnership with CELSIUS, maker of the leading global fitness energy drink, in an effort to promote the benefits of health and wellness to college students who are currently coping with stress as the school semester ends and finals are upon them.

Stress Awareness Month has been recognized every April since 1992. To support mental wellness during stressful times, Crunch and CELSIUS have teamed up to promote the Crunch Celsius Cranium Crash on Wednesday April 27. As an inaugural event, Crunch Fitness will host an on campus group fitness yoga class while CELSIUS will have healthy energy drinks available for tasting at the Recreation Center on the University of South Florida campus.

“We’re excited to partner with CELSIUS during stress awareness month to further encourage college students to embrace healthy ways to deal with academic stress,” said Tony Scrimale, CR Fitness CEO.

Crunch offers top-quality cardio and strength training equipment, a dedicated group fitness studio, hot yoga, boxing and cycling studios, saunas, spacious locker rooms, a wellness spa with hydrotherapy and tanning capsules, and more. CR Fitness is owned by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who together have more than 100 years of fitness experience.

CELSIUS® comes in several delicious sparkling and non-carbonated flavors, and in powder stick packets which can be mixed with water. CELSIUS® has no preservatives, no aspartame, no high fructose corn syrup, is non-gmo, with no artificial flavors or colors, and has no added sodium. The CELSIUS® line of products is kosher and vegan certified, soy, gluten, and sugar free.

“We are excited to be partnering with Crunch Fitness to support the USF student body by way of our Collegiate Marketing program for Stress Awareness Month. We are thrilled to provide a unique experience for students to embrace fun ways to take the pressure off of themselves during a pivotal time in their academic careers,” said Lilliana Antequera, Sr. Collegiate Marketing Manager at CELSIUS.

The Crunch Celsius Cranium Crash fitness class will take place on April 27 between 6 P.M. and 7 P.M. at the USF campus recreation center room 107. First 40 to arrive will get a free CELSIUS yoga mat and free guest passes to any Crunch location.

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida and Georgia and is led by a veteran management team with over one hundred and fifty years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.

About Crunch

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people, with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1.9 million members with over 400 gyms worldwide in 34 states and the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe. For more information, please visit

About Celsius Holdings, Inc. (CELSIUS)

Celsius Holdings, Inc. (Nasdaq: CELH), is a global company with a proprietary, clinically proven formula for its master brand CELSIUS® and all its sub-brands. A lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector, CELSIUS® has five beverage lines that each offer proprietary, functional, healthy-energy formulas clinically-proven to offer significant health benefits to its users. The five lines include, CELSIUS® Originals, CELSIUS HEAT™, CELSIUS® BCAA +Energy, CELSIUS® On-the-Go, and CELSIUS® Sweetened with Stevia. CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains very little sodium. CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides. CELSIUS® is sold nationally at Target, CVS, Walmart, GNC, Vitamin Shoppe, 7-Eleven, Dick’s Sporting Goods, The Fresh Market, Sprouts and other key regional retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw’s and Food Lion. It is also available on Amazon, at fitness clubs and in select micro-markets across the country.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


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