CR Fitness, Crunch Fitness’ largest franchisee in the Southeast, announces the upcoming openings of four new Crunch locations in Buford, Marietta, Tucker and Kennesaw Georgia. The soon to open clubs will add to CR Fitness’ exponential growth throughout the Southeast. The number of Crunch Fitness locations in the Atlanta metro area will reach 13 by mid 2024 with plans to expand the brand’s footprint to operate 100 clubs by 2026.
CR Fitness has doubled in growth over the last three years and are looking to build fifteen to twenty clubs per year. This accelerated growth has created over 1,000 employment opportunities for Front Desk Representatives, General Managers, Assistant Managers, Group Fitness Instructors, Personal Trainers and brand ambassadors to join a team that believes their ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals which makes Crunch an amazing company to work for.
“The number one thing I look for in a Crunch employee is personality and drive. If you have those two things, then the skies are the limit at Crunch Fitness,” says Tony Scrimale, CR Fitness CEO. “We all take pride in developing our employees and I think that alone sets us apart from anybody else.”
Backed by private equity, with Greenwich, Connecticut-based North Castle Partners, CR Fitness Holdings LLC. is operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined have more than over 100 years of experience in the fitness industry. The Crunch team currently operates 46 locations in Florida, Georgia, North Carolina and Texas and expects to open and operate 100 clubs by 2026. “We Wanted to build the most elite team and that’s what we have here at CR Fitness,” says Scrimale.
Crunch is known for its innovative group fitness programming and offers a wide range of activities across gyms, including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt, Fat Burning Pilates, and the HIITZone™, a proprietary high-intensity interval group training program. This is in addition to free weights, machines, cutting-edge equipment, and expert instructors and trainers.
About CR Fitness
CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina and Texas and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people, with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 2.2 million members with over 400 gyms worldwide in 34 states and the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe.
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