ClubReady announced a new structure designed around member experience innovation in the fitness industry. This development heightens the service-oriented structure deployed by the brand earlier this year.

With rapid growth over the last ten years, the fitness industry shows no signs of slowing down. As fitness studios work to meet the experience demands of their members, these same studios are raising the bar of technology expectations with their partners. A recent organizational change at ClubReady emphasized commitment to the ‘service’ component of software-as-a-service. This latest development is getting to the heart of SaaS, the software.

ClubReady has kept pace with the industry and seen tremendous growth over the last few years, supporting some of the most important brands in the industry. To deliver the innovation required to build the fitness business of the future, ClubReady is introducing a new Vice President of Technology and Product, Chad Dobda. This department will focus on the entire product lifecycle of a ClubReady client and their members.

“Mr. Dobda is a tremendous technology leader with the perfect background to take on the Vice President of Technology and Product role at ClubReady. His experience of transforming legacy software companies to state-of-the-art SAAS solutions will provide ClubReady with unparalleled leadership in the fitness studio market,” said ClubReady President, Darol Lain. “Chad has worked closely with ClubReady over the last 60 days and is ready to make an immediate positive impact on the Company.”

Chad brings nearly two decades of software development and solution architecture.

“The fitness studio market is a very exciting, dynamic, and growing industry. I am excited to have been given this opportunity to help the brand empower studios, by driving forward a new season of relentless innovation and rock-solid performance. Our organization is in a unique position to bring breakthrough solutions to the space, and make a meaningful impact on people’s lives,” said Chad Dobda. “I am thrilled to be joining this amazing, passionate family of team members.”

As the future of the fitness industry continues to center on the member experience, ClubReady is committed to providing the technology, services, and support required to exceed the expectations of fitness studios and their members. This new technology structure is just one more example of this commitment to customers and the member experience.

Source: PR News


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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