India’s talent management company Rhiti Sports Management has announced the strategic partnership between legendary cricketer MS Dhoni and CARS24.

CARS24 is a tech-enabled used car companies. As part of this partnership facilitated by Rhiti Sports Management, Dhoni will own equity in the company and will also assume the role of its brand ambassador.

As MS Dhoni and several other leading sports personalities image and brand management consultant, Rhiti Sports has worked to bring in new additions to their brand portfolio.

Arun Pandey, Chairman and managing director of Rhiti Sports management commented, “MS Dhoni is a catalyst for ‘change’. He has changed the way cricket was seen earlier and how it is seen today. And, I can relate the same change in the space CARS24 caters to. Extremely delighted on facilitating this partnership.”

On his association with the brand, MS Dhoni said, “I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals.”

Source: IndianTelevision

Jayita Sardar

Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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