Cementing its reputation for amazing taste, BSN® has unveiled its latest collaboration with Cold Stone Creamery®. The new flavors of Protein Crisp bars are inspired by the celebrated super-premium ice cream brand’s Signature Creations™ – Mint Mint Chocolate Chocolate Chip™ and Birthday Cake Remix™. The new Protein Crisp Cold Stone Creamery™ flavors are the first ready-to-eat (RTE) products in the flavor collaboration between the two brands.
“Some may consider the pairing of a fitness nutrition brand and a super-premium ice cream a surprise,” said Kris Gerulski, marketing director for BSN North America. “BSN takes pride in this kind of unexpected, innovative approach and earning the spotlight for our extraordinary commitment to taste.”
Gerulski added, “Research shows that 78% of protein consumers consider taste to be very important in their purchase decision, and our collaboration with Cold Stone® shows what can happen when two brands committed to exceptional flavor come together.”
BSN and Cold Stone Creamery first collaborated to produce the brand’s SYNTHA-6® protein powder in three Cold Stone-inspired flavors last summer. The newest products are additions to the popular line of BSN Protein Crisp bars, which have a unique light, crispy texture. The Cold Stone flavors Mint Mint Chocolate Chocolate Chip and Birthday Cake Remix are each packed with 20 grams of ultra-premium protein with four grams of sugar.
BSN flavor technologists worked carefully to create products to closely match the flavors of Cold Stone Creamery’s top-selling ice cream Creations, while delivering the right macro nutrients. All BSN products need to pass a blind label sensory test: before coming to market, the Cold Stone flavors passed additional review and secured approval from Cold Stone Creamery’s corporate office.
“These bars taste like you’re cheating – but you’re not,” said Gerulski. “They’re a great way to satisfy your sweet tooth and stick to your nutrition and fitness plan.”
BSN Protein Crisp Cold Stone Creamery flavors are available at sports nutrition and online retailers, like Amazon.com, Bodybuilding.com, GNC® and Vitamin Shoppe®. Visit www.gobsn.com for retailer information.