BFT have taken out the 2021 Franchise of the Year title at last weeks annual APAC Fit Summit awards in Singapore. This marks the second year in a row that they have won the prestigious title which is well deserved after the strong year they have had.

“We are extremely humbled to win such a prestigious award against competition with whom we hold in such high regard” says Cameron Falloon, Joint CEO and Founder of BFT.

“The past two years have been tough for our industry and the growth in BFT globally in that period is something we are very proud of. It is recognition of the endless hard work and dedication of our franchisees, our network of trainers and our HQ staff on delivering a world class group training experience. The BFT communities are unrivalled and we can’t wait to open more studios around the world. With our success in Singapore and New Zealand, growth in APAC is a massive focus for us with our first studio in Malaysia on it’s way!””

In the past 12-months BFT have entered into a $60 million cash up-front partnership with Xponential Fitness to launch in the US and Canada. They have also expanded into Asia-Pacific with their 200th studio about to launch in Australia. NZ territories are nearly sold out. Their entry into the UK market is also off to a good start with four territories already sold.

BFT, who iare known for their progressive block programming, has attracted many elite athletes over the years. Australian cricket legend Tim Paine and Rugby League stars Robbie Farah and the Aubusson brothers are all multiple site owners.

BFT has also recently announced a new CEO for the APAC region, David Aitchison which current Joint-CEO’s Cameron Falloon and Richard Burnet focus on global expansion.

About BFT

Since being founded in 2017, BFT has sold over 300 franchises across Australia, New Zealand, Singapore and USA. The new partnership with Xponential Fitness will allow BFT to focus on existing and new markets in Asia Pacific and beyond, while capitalizing on Xponential’s global strength and reach.

Programs Developed by Professional S+C Coach: Programs have been designed by Body Fit Training’s Joint CEO Cameron Falloon who had an extensive career as the S+C coach for high profile AFL and soccer teams. He was the PT for the late Princess Diana.

Technology: BFT use science and technology to drive positive outcomes for people at all fitness levels. The technology allows BFT to show high level visual content on multiple digital displays so coaches can spend more time concentrating on members in opposed to showing them how to do an exercise. BFT use superior prescribed heart rate tech to drive members results.

BFT³- Heart rate specific tech: BFT have launched their own bespoke heart rate system which doesn’t just reward high rate rates like normal tech does. This completely bespoke system means members are getting better results by hitting the correct zones. For example, being at a 90-99% heart rate in a strength class will not get you the desired outcome of getting stronger and building muscle, so the technology does not reward members for being in the wrong zone, encouraging members to follow the prescription.Backed by Science: The 50-minute workouts are programmed to help reduce fat and create lean muscle. They are organised in 4-6 week progressive blocks to ensure members can keep improving over time.

Big Names Involved: Channel 7’s Hamish McLachlan is a silent investor and many major athletes have come on board as franchisees including Essendon AFL star Zach Merrett owns 3 BFT’s; Mitch Aubusson from Sydney Roosters owns BFT Ballina and Tim Paine, current Australian cricket captain, has secured the Tasmanian franchise rights to BFT with former Aus cricketer George Bailey and AFL legend Nick Riewold

Disclaimer:

The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

Author

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