The regulatory body of Indian cricket, BCCI has announced India’s Biggest Fantasy Sports platform Dream11 as the Official Partner for the new season of Indian Premier League (IPL). The deal which will go for dot years, will entitle Dream11 as the ‘Official Fantasy Game of IPL‘.
With the association of India’s biggest Cricketing tournament, IPL and India’s biggest fantasy sports game, Dream11, millions of cricket fans will have an opportunity to create their own fantasy cricket teams while relishing the excitement of breathtaking matches of IPL. Besides, during the IPL matches, there will be several Dream11 brand integrations and on-ground activation at various touchpoint.
Commenting on the partnership, Harsh Jain, CEO, and Co-Founder, Dream11 said, “We are very excited to partner with the BCCI and provide an engaging cricketing experience for the IPL, which is the pinnacle of sports leagues in India. Dream11 is deeply integrating with the IPL, which is set to grow from its 1.4 billion TV impressions and 200 million online viewers in 2018, to achieve our goal of growing from 51 million users to 100 million users in 2019. It’s great to see how our dream of making fantasy sports intrinsic to sports fan engagement has come true.”