In a move to expand in major Indian cities, Health and wellness Startup Cure.fit has attained aggressive marketing strategy as in their future plan.
Cure.fit which instituted two years back in Bangalore city retains three discrete verticals as in Cult.fit, Eat.fit and Mind.fit. At the one place where Cult.fit is a chain of fitness centers and Mind.fit offers training sessions dedicated to mental well-being on the other place Easy.fit suggests calculated balanced diet to its customers.
In an interview, the co-founder of the Cure.fit, Mukesh Bansal told reporters that he was strengthened by Bollywood star Hrithik Roshan who is also the company’s brand ambassador.
Cure.fit started its operations in Hyderabad today. “We are super excited about the launch of Cult in Hyderabad. We started two years ago in Bangalore. Got a great response in Bangalore, followed by Gurgaon and Delhi and now Hyderabad is the third city we are launching,” Bansal said. The company, if all goes well, would like to open 500 centers by 2021, he said.
“Hyderabad, by end of next year, we want to be 50, we will be about 15 by end of this year. India, (we) will reach 200 by end of next year and hopefully, all goes well, 500 by 2021,” he said. The company has crossed 100,000 customers between the three markets, he said.
Currently, there are 60 outlets of Cult in Delhi, Bengaluru, Hyderabad and also Mumbai (with three centers). The cities on the roadmap (for expansion) include Mumbai (in a big way), Kolkata, Chennai, and Jaipur, Bansal said. “Next 12 to 15 months, our focus is to really build a strong penetration in India,” he said.
Hrithik Roshan said he joined the endeavour as health and wellness is close to his heart.