Axis Bank, India’s third-largest private sector bank, announced the launch of ‘AURA’, a credit exclusively loaded with several health and wellness benefits for its users at an affordable price. Aimed at health-conscious individuals, these features will be powered by Poshvine and other specialists such as Decathlon, Practo, Fitternity, IndushealthPlus, 1MG, etc., to offer a complete and unique health & wellness solution.


•Welcome benefit of Decathlon shopping voucher worth INR 750

•Four free online video doctor consultations per month

•Four free online interactive personal training sessions and 16 pre-recorded sessions by celebrity fitness trainers per month

•Discount on annual medical checkup

•Special discount to cardholders on Nutrition plan and Diet Subscriptions

The curated and affordable health and wellness offering from Axis Bank has partners like IndusHealth Plus, a health check-up company, and Practo, an online medical consultation platform. Cardholders will be eligible for a discount on annual medical check-ups via IndushealthPlus. With Practo, the Card will provide up to four free online video consultations per month, with 24*7 access to doctors across all 21 specialties and not just limited to general physicians. List of specialties ranges from the most common ones like dermatology and cardiology to alternative medicine practices like Ayurveda and homeopathy.

Health and WellnessAdditionally, this proposition offers up to four free online interactive fitness sessions per month powered by Fitternity (a health and fitness platform). Cardholders also get access to 16 recorded training sessions per month and can choose from a wide array of sessions like Yoga, Cross Functional Training programs etc.

On the launch Sanjeev Moghe, EVP & Head, Cards & Payments, Axis Bank said: “During the pandemic, an individual’s focus towards health and wellness has increased significantly. Our analytics indicated a strong trend amongst consumers with the way they have been spending on health care products, which showed a significant spend lift in the health and wellness categories. To address this specific customer need and to tap the growing market, we have launched ‘AURA’, a credit card loaded with health and wellness solutions. We believe that there is a genuine need of a product catering to the health and wellness needs of customers, and this can be easily addressed through our unique product proposition.”


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


Paayel is a correspondent at Sportz Business Magazine and pursuing Journalism from Lady Shri Ram college. She is an aspiring and passionate journalist, who is on her way to gain more knowledge and wisdom.


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