Amazon fashion has extended its product line by hosting all new athleisure apparel segments in collaboration with its exclusive active wear brand: Aurique.
It’s Amazon Fashion’s fifth own label launch in Europe over the past year and really underlines the extent of the investment the e-tail giant is making in the fashion category.
This is Amazon Fashion’s fifth private line that have been launched in Europe which highlights the height of Investment the e-commerce is making in the fashion industry.
The company stated that the Aurique collection “is designed for style, quality, comfort and functionality,” and as expected, “it won’t break the bank”. There is a wide selection of styles for “an active lifestyle using carefully selected fabrics with trend-led detailing such as mesh inserts and high-shine prints.”
Besides, the all new range for AW (Autumn/winter), is designed for both: performance wear as well as casual wear with gym-to-street dressing that offers workout apparel and other active wear including tops, running jackets and leggings.
In an attempt to attract more customers, the e-commerce is offering an additional 20 percent discount to those users who spend $20 or more during the first week of the brand’s operation
It should be noted that apart from Aurique, the e-commerce has more four other private labels: Truth & Fable for women’s casual wear; Find, an everyday women’s and menswear brand; Iris & Lilly, contemporary innerwear brand for women, and Meraki ‘premium basics’ line for men and women.