It was great jubilant year for the Indian sports having new young exceptional talents (majorly non-cricket) hitting medals playing at international sports tournaments like Commonwealth games and Asian games to name a few among others.
This time it was non-cricketers have made India proud and the list include Indian athletes coming from across the country like Bajrang Punia, Manika Batra, Hima Das, Rahi Sarnobat, Arpinder Singh and others.
In the meantime, athletes like boxer Mary Kom, PV Sindhu and Gymnast Dipa Karmarkar forwarded the further pride of the nation with their remarkable wins.
Amid these entire development streak attached to the Indian sports, a lot many corporate bodies have roped in different endorsement deals with these young athlete following their marvellous performance on the ground.
Hence, it can be said their wins are not limited to the on-field as they can be seen off the ground in several promotional partnership with these brands.
Here is the list of a few major partnership deals:
Prithvi shaw has been getting millions of eye-balls after becoming the youngest player to hit a century in a test debut against west-indies in October. Since then besides MRF which has already backing him, Danone’s protein brand Protinex, Indian energy biggie Indian Oil and nike associated with this young cricketer. Recently, the cricketer has also been signed by the Navneet Edcution.
The Young athlete from Assam gets her name jotted in golden history of Indian sports by winning a gold in a track event at World U-20 Athletes Championship. She has now surpassed former champion PT Usha by completing the 400m track in 51.13 seconds. The achievement made the German sportswear major Adidas and financial services conglomerate Edelweiss to sign her as the face of their brand in India.
The first Indian heptathlete to bag an Asian Games Gold in August this year, Swapna Barman was signed up by State Bank of India for its digital app and by Adidas as well.
Manika Batra became the maiden table tennis player to hit gold medal at the Commonwealth Games and subsequently winning bronze medal at the Asian Games. She was signed by the Nutrition brand Herbalife Nutrition as its sponsored athlete in the September this year. After joining the nutririon brand, she has joined the lineage of Virat Kohli, Mary Kom and Saina Nehwal who represents the same brand.