With two new locations confirmed in the greater Nashville area, JETSET Pilates, a contemporary Reformer Pilates franchise renowned for its full-body workouts and carefully chosen music, is growing in popularity in Tennessee. Both studios are anticipated to open in 2025, though precise locations will be revealed soon. Long-term plans call for JETSET to open six to eight locations throughout the region, with a focus on central neighborhoods like The Gulch and 12 South as well as high-growth, affluent suburbs like Brentwood, Franklin, and Green Hills.
Tennessee is one of the top 10 fastest-growing states for franchise growth, according to the International Franchise Association’s 2025 Franchising Economic Outlook. This makes it the ideal location for JETSET as the brand expands in a market that closely resembles its target audience. Nashville is the perfect place for JETSET because of its continuous population growth, wellness-conscious culture, and high demand for first-rate fitness experiences.
“Nashville has everything we look for in a growth market, including strong population trends, a wellness-focused community, and a clear appreciation for elevated fitness experiences,” stated Bert Albertse, CEO of JETSET Pilates. “With two locations already confirmed and growing interest from potential franchisees, we’re excited to introduce JETSET’s modern, music-driven approach to a city that truly aligns with our brand.”
JETSET Pilates is embarking on a new phase of growth, with over 100 locations in development, driven by expansion into strategic markets and increased demand from multi-unit franchisees. With practical onboarding and real estate advice, the brand is reaffirming its dedication to quality in order to support this momentum and make sure every studio embodies the superior JETSET experience. The company is in a strong position to spearhead the upcoming movement of contemporary, music-driven Pilates as interest grows both domestically and abroad.
“As JETSET continues to grow, we’re excited to bring our brand to Nashville and look forward to welcoming passionate franchisees to join us in this dynamic market,” stated Tamara Galinsky, Founder and Brand President of JETSET Pilates. “With our proven model and commitment to support, Nashville offers an ideal opportunity for entrepreneurs looking to be part of a rapidly expanding fitness brand.”
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