WHOOP , a human performance company has been named by Women’s Tennis Association (WTA) as its official partner for the athletes and also approved its wearables to be worn and endorsed by the athletes in games, making it the first brand to be regarded with designation. This is a multi year partnership chosen to boost the performance of the athletes in the court.
“We’ve long known that many WTA players are members and fans of WHOOP. Our new partnership allows every WTA athlete to wear WHOOP during matches for the first time. It also enables us to provide viewers at home with physiological insights about these world-class athletes,” said Will Ahmed, WHOOP Founder & CEO. “We are proud to partner with such a global and elite athletic organization.”
“Our partnership with WHOOP represents a pivotal moment in women’s professional tennis,” said Micky Lawler, WTA President. “We are proud and grateful as we welcome the WHOOP team, and we look forward to evolving our athlete health and wellness together. WHOOP’s cutting-edge technology serves as a new research and learning tool for WTA players. WHOOP will play an instrumental role in the future of women’s tennis and will endow our current and next generation of athletes with a wealth of innovative performance analytics.”
WHOOP is always known for its fascinating technology integration with games ,is capable of integrating technology with simple exercises and fitness data making it more jubilant and pickable. This time for the women tennis association broadcasts, brand is going to integrate biometric data indicating the players performance and stats. this will boost viewership and more precise data will redefine defining moments of the match. Company has successfully integrated real-time player data into broadcasts for organizations like the PGA TOUR, LPGA Tour, NASCAR, and CrossFit via WHOOP Live, and will now help WTA fans experience the sport like never before.
Brand and WTA has collaborated intricately in defining the stats of the players along with research analysis of the athletes making the way for subtle improvement in technicalities and individual development.
“I’ve worn brand throughout the 2021 season, and it’s given me more knowledge than I’ve ever had in my career about what’s happening with my body,” said Sloane Stephens, professional tennis player. “The WTA’s partnership with WHOOP goes beyond just tennis and has the potential to change the way players approach personal health. We’ve never had access to technology like WHOOP during matches – it’s definitely a game changer.”
As a result of this new partnership, players on the WTA Tour will have access to the new WHOOP 4.0 as inventory allows. WHOOP is a personalized 24/7 digital fitness and health coach that helps people unlock their inner potential and make meaningful lifestyle changes via actionable feedback on sleep, recovery, and strain.
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