Leading high-value, low-cost fitness club operator VASA Fitness is quickly growing its flagship strength-training program, STUDIO LFT. STUDIO LFT will be accessible in 11 clubs in Colorado by the end of 2025, with the specialist studio being added to six of the current locations. Also featured will be STUDIO LFT at five new VASA clubs in Nebraska, Illinois, and Indiana that open through December.
With plans to adapt more current sites in strategic markets throughout the year, STUDIO LFT will be a primary amenity of all new VASA clubs opening in 2026. This expansion highlights the growing need for immersive, coach-led training experiences and underscores VASA’s ongoing commitment in strength, performance, and recovery solutions.
Members have taken to STUDIO LFT rapidly since its January 2025 launch. More than 3,000 small-group lessons, with an average of 12 to 16 students per class—near the class cap of 16—have been taught by VASA coaches during the last six months across four pilot clubs. More than 1,500 of those sessions are on the waitlist due to the increased demand.
Members frequently report increases in their strength, muscle mass, and self-assurance, attributing their development to the disciplined framework and individualized coaching.
“I’ve been doing STUDIO LFT three times a week for the past 12 weeks, and I’ve never felt better,” shared one member. “My bench press max went from 185 to 205 pounds, and I’ve increased my deadlift from 275 to 315 pounds. I haven’t lifted this heavy or felt this strong since college. The format, coaching, and accountability have helped me push myself further than I thought possible.”
VASA’s scientifically supported strength-training program, STUDIO LFT, is appropriate for participants of all fitness levels. In order to produce tangible, quantifiable outcomes, each small-group session focuses on safe, fundamental, and advanced lifts and combines professional advice with evidence-based programming. Regardless of whether members are training for performance or lifting for the first time, STUDIO LFT meets them where they are and consistently helps them get stronger.
“Strength training isn’t a trend—it’s essential for long-term health, resilience, and self-confidence,” stated Rich Nelsen, CEO of VASA Fitness. “We developed STUDIO LFT to bring a high-impact, science-backed strength-training experience to the average gym-goer. By combining expert coaching, progressive programming, and a motivating community environment, we’re making strength accessible to everyone—and the response has been incredible. We’re proud to expand this offering across our footprint and make it a cornerstone of the VASA experience.”
VASA’s boutique-style STUDIO collection, which supports performance and overall body wellness, includes STUDIO LFT. It is located next to STUDIO FLOW, an infrared yoga class that uses Far infrared panels above each mat to encourage mobility, recovery, and mindfulness, and STUDIO RED, a high-intensity interval training (HIIT) experience that includes Myzone heart-rate tracking, professional coaching, and performance-driven programming.
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The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.
