The Governing body of European Soccer, UEFA has launched a new Youtube channel devoted to its together #WeStand brand in collaboration with a range of top ranking women footballers of Women’s league in order to extend its regular content.
Featuring the major names of the women’s football in the roster the initiative includes Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, alongside UEFA Women’s EURO and 2017/18 UEFA Women’s Champions League winner, Shanice van de Sanden and world champion freestyle footballer and #WePlayStrong ambassador Liv Cooke.
The Initiative has been taken in the wake to give a boost to the association’s strategic move to augment the participation of girls and women’s soccer in every of its 55 members nations.
The Youtube channel will offer fresh original content with an aim to feature daily stories of player’s routine, including funny challenges beauty and style content and health and fitness piece of advice.
The platform will also try to inspire girls and women playing football across Europe and its enthusiasts.
Lisa Evans (Arsenal and Scotland), Eunice Beckmann (Madrid), Austrian duo Laura Feiersinger (FFC Frankfurt) and Sarah Zadrazil (Turbine Potsdam) will return to create more exclusive and varied content after taking part in #WePlayStrong’s pilot YouTube vlog series last year, which received nearly 6 million views.
Ekroth said: “I loved watching the players last season and I’m excited to see what I can bring to the #WePlayStrong channel this time around.
“For me, it’s important to show people that professional footballers do have normal lives in addition to working hard on the pitch.”
Guy-Laurent Epstein, director of marketing at UEFA said: “The #WePlayStrong YouTube channel is a platform designed to inspire girls and women around the world.
“Our aim is to not only make #WePlayStrong a thriving digital platform but an inclusive and supportive community.“Our social media engagement has doubled since the first year of our campaign, and we want to continue to produce content which is entertaining, aspirational and relatable.
“In a world where YouTube plays a huge role in the life of girls and women, we’re proud to have added three more inspiring women footballers to our channel, and we’re looking forward to sharing their professional and personal journeys online.”