International Major Cab Aggregator Uber announced its association with the international cricket council for its first ever ICC Women’s world T20 starting from today (9th November) to 24th of November.
Focusing on the women’s empowerment, the partnership between the ICC and Uber set to focus on the importance of role played by sports in empowering girls and women around the world.
The partnership will include on-the-ground activation in participating 10 WWT20 Countries, in addition to the creation of a six-part digital film series featuring the inspiring stories of female cricketers, watch party and match day promotions across Uber and Uber Eats in participating countries.
Social media will be engaged to celebrate women in sports and various community outreach programs including sponsorships for aspiring female cricketers to join cricket academies and for fans and families to cheer on their heroes live.
Commenting on the partnership, David Richardson, CEO of the International Cricket Council, said,“Uber is a globally recognized brand and one that is committed to the empowerment of women around the world. As a sport we have also made a commitment to grow the women’s game and it will form one of the pillars of our strategy that will be launched early next year.
“This is a genuine partnership that is focused on our shared values and Uber’s plans are exciting and complement what we’re trying to achieve. The traditional sponsorship model is changing and this collaboration is a reflection of that, it’s about a shared ambition to move women’s cricket forward, tell the story of our sport more broadly and build heroes in our game.”