Hugo Boss, a German luxury fashion house has gone in partnership with the English Soccer club, Tottenham to be its official formal Wear Supplier.
As per the deal, the first team squad and team’s official staff including Mauricio Pochettino will use Hugo Boss’s ‘Create Your Look’ line during the 2018/19 season.
Following the fashion house signing up Spurs captain Harry Kane as a brand Ambassador back in March 2018, the present agreement comes into effect between the club and Hugo Boss.
Fran Jones, Tottenham head of partnerships, said: “This is an exciting partnership between two iconic and prestigious brands. Everybody at the club, including our players, coaches and staff, is thrilled to be wearing boss during the season.”
Stephan Born, managing director of Hugo Boss Northern Europe, Middle East and India, said: “Tottenham Hotspur shares our core brand values of innovation, excellence and success, and this partnership strengthens our long-standing connection with the world of football as part of our global sports sponsorship programme.”