Golf maestro Tiger Woods and India’s Hero MotoCorps’ partnership will continue for at least four years, the company announced on Tuesday.
Hero MotoCorp and Tiger woods’ association began in 2014 and the announcement of the extension of their partnership was made on the eve of the Hero World Challenge, an event which sees the world’s top 18 golfers compete at the Albany, Bahamas.
The Hero World Challenge is a four day 72 hole stroke play event which begins of Thursday and ends on Sunday with a total prize of USD 3 million with the winner taking USD one million to home.
Hero MotoCorp Chairman Pawan Munjal Said,” “Tiger is one of the greatest athletes in the history of sports. His persona transcends geographical, cultural and generational boundaries. We have had a mutually rewarding association with him over these past four years.
“As Brand Hero keeps expanding its global footprint across continents, our aim is also to take golf to newer demographics and bring innovations to the game. Tiger will continue to play a valuable role in this exciting journey.”
Speaking about his association with Hero MotoCorp, Woods said, “Through my interactions with Pawan and my association with Hero MotoCorp, I have come to understand the immense positive transformation that Hero is making across the world with its sustainable, eco-friendly engineering.
“It is exciting and enriching to know how Hero’s range of motorcycles and scooters are empowering societies around the world by providing convenient mobility solutions. Pawan has a clear vision for not just the future of global mobility, but also the growth of golf and I am glad to be a part of it.”
Hero MotoCorp has been the title sponsor of the invitation-only PGA TOUR event, hosted by Woods since 2014.