The largest financial institution of Middle East and Africa, The Qatar National Bank (QNB) has announced the joining of Brazilian Star Footballer Neymar Jr. as the Group’s Global Brand Ambassador.
The partnership deal was signed by Mr. Yousef Darwaish, GM of QNB Group Communications and Mr. Neymar Silva Santos, Owner of NR Sports and Marketing, during the signing ceremony held recently at QNB branch in Paris.
As per the part of the agreement, QNB retains all marketing rights of Neymar JR as a Brand Ambassador of all marketing and promotional activities as the face of the brand across the world.
In a bid to become a major financial institution across Middle East, Africa and South East Asia by 2020, the financial group QNC focuses on its association with Neymar to realize its commitment and passion to render international community of customers with the best banking solutions.
QNC tries to tap the international market, in the contrast of the fact that Neymar jr has an extraordinary social-media presence, where he is being followed by around 209 netizens across several social media sites.
Mr. Yousef Darwish, General Manager of QNB Group Communications, said: “We are delighted to welcome Neymar to the QNB family; a man who shares many of the same values with our brand and who is always looking for opportunities to reach greatness. Named one of the 100 most influential people in the world, Neymar Jr is a true sport icon who inspires fans worldwide to strive to reach the ultimate standards of excellence.
Neymar Jr is undoubtedly the best brand Ambassador with whom we share the same values that will bring a lot of passion to deliver an exceptional experience to our customers. This partnership with Neymar Jr enhances our brand awareness in international markets, where QNB puts great devotions, in line with our global business strategy, and further strengthens our leading efforts to develop the communities where we operate across our growing international network.”
Neymar’s father, Neymar Santos Sr, said: “We are very pleased to be partnering with QNB. Neymar Jr shares the same values with QNB and its constant pursuit of excellence and achieving great results in every game.
We are happy to support QNB’s efforts to bring football community together through football and inspire people not to only pursue success but challenges, to be better.”
QNB Group sponsors various initiatives and sports programs in a number of countries as part of CSR programs across its international branches as an integral part of its overall strategy to become one of the leading brands in Middle East, North Africa and South East Asia.