The National Australian Bank (NAB) has extended its naming rights sponsorship of the AFL Women’s Competition until 2022.
The announcement was made on the International Women’s Day to continue to hold the naming rights of the AFLW across five of the competition.Being associated with the competition since its the inaugural season of 2017 , NAB has been naming rights sponsors of the NAB AFL Women’s Competition. It has also collaborated with the AFL men’s competition for 18 years. As part of the deal, NAB will continue to sponsor AFL Auskick and the AFL Rising Star Program.
Rachel Slade, the chief customer experience officer, NAB, said: “We are committed to growing the game at all levels, and making it a better game for all Australians. That’s why we support programs that help take Aussie kids from the local footy oval to the elite level.”
“The AFLW is a powerful example of how NAB is supporting community initiatives to advance gender equality. Each AFLW game brings much-needed awareness that competitive football is a game for both men and women.”
The AFL Women’s Competition, which has entered into its third year, has driven a surge in women’s participation in the sport which accounts around 32% of the overall AFL Players in Australia. In the year if 2018, more than 1.64 million people including 200,000 Auskisk players played games across Australia.