Tag Heuer a Swiss manufacturer and designer of high-end watches has extended its partnership deal with the largest organisers of the two divisions of Club football in the country, German Football League(DFL).
According to the deal, now the Swiss luxury watch designer will carry on serving as an official partner and official Timekeeper of Bundesliga and 2. Bundesliga (Bundesliga 2).
Moreover, in the extended agreement, Tag Heurer will be entitled as graphic sponsor while covering Bundesliga and Bundesliga 2 matches on television and will receive extensive advertising and licensing rights.
Other rights gained by the Swiss brand include the ‘Rookie Award’, which is presented by Bundesliga and TAG Heuer to the best rising star player of Bundesliga selected on monthly and yearly basis and naming e sport genre of the team as TAG Heuer Virtual Bundesliga.
Besides Bundesliga, TAG Heurer also poses as the official time keeper and sponsor of several other professional football club leages and tournament including Ligue 1, Copa Libertadores, La Liga, and Premier League. The brans also cater as the Official timekeeper of Formula E.