star sports

Star Sports launches Star Sports 1 Kannada, India’s first ever Kannada sports channel

India’s leading sports broadcaster Star Sports has unveiled Star Sports 1 Kannada, as the nation’s first dedicated Kannada Sports Channel.

In a move, to offer a complete sports viewing experience to the different local language speaking fans across the Nation, Star Sports has come up with the channel.

It was earlier announced by the Star broadcaster to launch a dedicated Kannada sports channel while launching India’s first Telugu sports channel Star Sports 1 Telugu earlier in 2018.

Cherishing the spirit of the Kannadiga Culture is at the heart of the launch of Star Sports 1 Kannada.

Karnataka as a southern state has shown distinctive viewing habits and immense affinity for the differentiated language content as well as, these phenomena has triggered Star Sports to launch an engaging viewer’s centric platform.

Having its rich line-up of the sports properties, Star Sports 1 Kannada will help Kannadiga sports fans close to their respective sports.

Now with the coming new sporting calendar, Star Sports 1 Kannada includes all major national and international fixtures:

SportEventDates
KabaddiVIVO Pro Kabaddi-Playoffs and finalsJanuary 03 & 05, 2019
National sportsKhelo India Youth Games 2019January 2019
FootballAFC Asian Cup UAE 2019January-February 2019
BadmintonPremier Badminton LeagueJanuary 2019
CricketIndia’s Tour of New ZealandJanuary-February 2019
CricketAustralia’s Tour of IndiaFebruary-March 2019
CricketVIVO IPL 2019TBC
CricketICC Cricket World Cup 2019May-July 2019
FootballHero Indian Super LeagueFebruary 2019 onwards
KabaddiVIVO Pro Kabaddi 2019 (Season 7)July 2019

A Star India spokesperson said, “Sports is more engaging, enjoyable and thrilling, when it is watched in a language one speaks. Our strong presence in Karnataka has helped us understand how Kannadiga sports fans like to consume sports content. Kannadigas possess an inherent sporting quality of resilience and an undying desire to always win. Star Sports 1 Kannada, with its extensive line-up of popular sports content, is a resolute step towards bringing these Kannadiga fans closer to their favourite games and heroes.” A promo campaign was launched to support the launch of Star Sports 1 Kannada. Keeping true to the essence of the Kannadiga culture, the promo focuses on watching our sport in our language, and the determination and never say die attitude of a Kannadiga.




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