Saucony, the global performance running lifestyle brand, has launched its new global brand campaign, “Run as One.” This campaign honors Saucony’s rich heritage while embracing the evolving intersection of running and culture. Run as One celebrates the powerful connections formed through running, emphasizing unity and community in the sport.
“At Saucony, we see running as something that transcends physical activity—it’s a cultural phenomenon that brings people together,” stated Joy Allen-Altimare, Saucony’s Global Chief Marketing Officer. “Our Run as One campaign is a celebration of the shared journey that people around the world embark on every day. Whether you’re a seasoned marathoner or running to meet friends, we are all connected and together, we can uplift one another and achieve the extraordinary.”
The 30-second campaign anthem video captures the magic that happens when people come together to Run as One, unlocking a powerful sense of connection and shared purpose. Featuring Saucony athlete Vanessa Fraser and creative collaborator Jae Tips, the brand film showcases how running transcends the individual, becoming a collective experience. Through striking visuals and dynamic storytelling, the campaign reinforces the idea that when we run together, we achieve more than we ever could alone.
Bringing the spirit of Run as One to life, Saucony is curating a series of global run club events both in-person and virtually on March 4th, uniting runners in cities around the world. The pinnacle of these events is a series of coffee shop residencies, starting on March 4th at Ludlow Coffee Supply in New York City before expanding to Grand Rapids, Boston, London, and other major cities around the world. Inspired by Saucony’s successful collaboration with Collision Run Club to create Café Vestiaire during January 2025’s Paris Fashion Week, each residency will feature exclusive events with collaborators and friends of the brand, creating unforgettable experiences to celebrate community, connection, and the power of Run as One.
Led by Saucony’s Creative Director Gus Johnston, Run as One was developed with The Agency, Wolverine Worldwide’s in-house creative agency, and produced by The Den, the company’s in-house production company, in partnership with Happy Place director Cam Hicks and photographer Will Reid.
“Run as One is more than just a campaign, it’s a spirit of connection and community that runs through everything we do,” attached Allen-Altimare. “Running has always been about more than just putting one foot in front of the other. It’s about the stories we share, the friendships we build, and the way movement unites us. We see Run as One is an open invitation to be part of something bigger, where every step strengthens the bonds that bring us together.”
Run as One will launch with a media mix featuring out of home assets (OOH) in key markets including NYC, Toronto, Boston, London and Paris, as well as the deployment of CTV, OLV, and social and display channels.
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