Kesh King, an Ayurvdic haircare brand is all set to televise ace tennis player Sania Mirza in their all new TVC who has been associated with the brand since 2015. The TVC will be first ad shoot post her childbirth.
According to the TVC, it shows how Sania Mira made a right decision to use Kesh King in the wake of her falling hair problem after giving birth emerged to be a perfect decision.
Talking about the campaign, Sania Mirza said, “Motherhood has truly been a blessing for me. But I experienced hair fall combined with dry, lifeless hair after the birth of my child. I then came to know that this is a common and persistent post -pregnancy problem that exists among women and I wish to sensitize them of the best solution available in the market. Kesh King has stayed true to its claims and my hair fall has reduced remarkably. It is nothing short of a miracle!”.
Commenting on the association with Mirza, Priti A. Sureka, Director, Emami Limited, said, “Kesh King is a trusted natural haircare solution. It has always been a reliable brand for its consumers over the years. We understand that post childbirth most women go through both physical (hormonal) and mental changes that are unique to each woman. Hair fall is a major manifestation of that physiological upheaval causing a lot of mental distress to the new mother. Sania’s endorsement of Kesh King relieving her from her post-pregnancy hair fall is a big boost for the brand and vindicates our claim to be the ultimate solution to hair care woes. We are very happy to see Sania in her new role as a mother and wish both the mother and the child a very healthy and prosperous future.”