Contributing to India’s fitness movement, Indian Bollywood super star Salman Khan launched his own fitness and gym equipment brand. The actor, who stands inspiring for a large mass of youth generation, has decided to infuse a momentum towards staying fit marking fitness and health as its sole prime priority. Salman who already manages his clothing, Jewellery and E-Cycle brand under the brand Being Human, has extended his business man attire with this new addition of gym equipment.
The 52 year old strong built Salman has acquired manufacturing rights of fitness equipment company Jerai Fitness. Being in the domain of fitness and gym equipment, Jerai Fitness has been delivering qualitative gym equipment to more than hundred gym in a month across the country.
In a move to meet and create fitness awareness amongst young India, the venture aims to active its objective of meeting and creating general awareness for the fitness and advantages of staying healthy.
Salman envisions to make fitness affordable to all Indian, pursuing ‘Made-In-India’ initiative in order to deliver state of the art gym equipment. He has a strong opinion to reach every village, town and city in the country, a move that he hopes will also create job opportunities for fitness entrepreneurs and sports-persons, the statement read further. The new fitness equipment range launched during the IHFF Health and Fitness Expo.