Sachin features IDBI’s #KeepMoving Fitness Campaign

Fitness Campaign

The master blaster of Indian Cricket team, Sachin Tendulkar became the face of IDBI #KeepMoving fitness Campaign.

The Private sector Insurance brand has also shared a series of informative videos featuring its brand ambassador and cricket icon Tendulkar redefining the concept of fitness for India.

The Campaign which is conceptualized by L&K Saathci & Saathci focused the essence of both physical and financial fitness.

As the video unfurls, the master blaster of Indian Cricket deliver message, “Fitness today can’t just be physical. You need to work on financial fitness too. So keep moving to secure your future physically and financially…,

“We see that most Indians who aspire to lead a healthy lifestyle tend to focus largely on physical fitness, while financial fitness is far lower on their list of priorities. Through the #KeepMoving movement, we aspire to change the mindsets of Indians by redefining their idea of fitness. We hope to create awareness among them that in order to truly live the lifestyle of their choice, they need to focus on both – physical fitness and financial fitness,” says Sachin.

Elaborating further on the movement, IDBI Federal Life Insurance MD and CEO Vighnesh Shahane said, “At IDBI Federal, our purpose is to empower people to create and live the lifestyle of their choice. For an individual to accomplish this, we believe that he or she needs to focus on his complete fitness, both physical and financial. It is not a choice and that is the key point that our #KeepMoving campaign aims to drive home. Helmed by our Brand Ambassador, Sachin Tendulkar, we endeavour to encourage, push and motivate the happy-to-be sedentary Indian down the path towards total fitness through this movement. This will help to build a better tomorrow, not only for the individual, but for the country as a whole.”




Bureau

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