ROKA’s newest eye-wear blends world-class tech with retro, racing-inspired style.

ROKA Sports

ROKA Sports Inc., the Austin, TX based performance multi-sport company, has announced the addition of the Torino sun-glass to its growing eye-wear collection. Named after the iconic sports mecca in the Italian Alps, the Torino blends high-performance technology with classic, retro styling that stands out on the block, in the peloton or on the street.

“When we entered the eye-wear market two years ago, we wanted to be as innovative as possible, in terms of performance, customer experience and style,” said ROKA CEO and Co-founder Rob Canales. “The Torino represents that commitment to provide the world’s most competitive athletes with technology and performance in unique styles that they’ve never had before.”

The Torino sunglasses are more than just great-looking shades. With a large field of view and premium ROKA C3™ nylon lenses, they provide market-leading vision and protection from the elements—whether riding, running or soaking in some rays on the beach. All five lens-tint options come standard with best-in-class anti-scratch, anti-fog, anti-reflective, hydrophobic and oleo-phobic coatings. The nylon-injected frames feature ROKA’s patented GEKO™ fit and retention system and weigh in at less than an ounce, separating them from any comparable style on the market.

“Athletes want to make a statement with their performance. That includes their gear choices, and for decades they’ve had extremely limited options when it came to eyewear,” says ROKA Chief Creative Officer and Co-founder Kurt Spenser. “It is our mission to eliminate the compromise between individual expression and world-beating performance. Torino is a bold new example of that mission with its classic, racing-inspired form factor engineered to our most demanding specifications and leveraging ROKA’s patented performance design. The response from our athletes and community has been incredible.”

The Torino is available in five different colors and lens tints to meet any race and style demand and starts at $160. All ROKA eyewear styles—from Advanced Performance to Ultralight Aviators to the Modern Classics collection—are available for Home Try-On. Find more information and select four styles to try at


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


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