In one of the front-of-the-Shirts sponsorship war between two middle-east high end Airways companies, Qatar Airways and Emirates, Qatar Airways put all its efforts to turn the authorities of French football Giants Paris Saint-Germain in their favour regarding the rights currently held by the rivals Emirates till the end of the season.

It should be noted the Emirates has been  the front-of-the-shirt partner for the Qatar Sports Investments owned club since 2006 but now amidst some business doings staleness, the deal is in jeopardy.

Giving some clarification over the tussle in between two rival airlines viz Emirates and Qatar airways, CEO Akbal Al Baker has told the French Media that the Doha-based airlines may soon join the negotiation for the rights.

According to some foreign media reports, Paris Saint- Germain is expecting a whooping sum of €80 million for the deal.

French media has quoted al Baker as saying that the big expectation by the club did not scare him. “It’s a problem we can obviously negotiate,” the reports quote al Baker as saying. “Yes. I’m sure we would be interested if the opportunity presented itself.”

Qatar Airways has long been touted as a potential replacement, although a deal with the airline could arouse suspicion with Uefa, European soccer’s governing body, given the club’s ownership ties to the Gulf nation. This is especially pertinent with PSG’s economic dealings currently under the microscope of Financial Fair Play (FFP) as a result of Der Spiegel’s Football Leaks documents, states a SportsProMedia report.

PSG were accused of overvaluing sponsorship deals to help meet FFP rules, which require clubs to balance spending with their revenue. The reports also claim that the club negotiated with the president of world soccer’s governing body, Gianni Infantino, who was then general secretary of Uefa, to agree reduced punishments for FFP breaches.

Meanwhile, Emirates has been linked with a move to PSG’s domestic rivals Marseille, whose shirt sponsorship agreement with Orange also expires at the end of the 2018/19 season.

On the field, however, PSG have a thus far unblemished domestic record, having won all 13 Ligue 1 games this season, leaving the star-studded Paris outfit 13 points clear of nearest challengers Lille.


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