Joining the burgeoning Indian rap culture and street fashion, Global Sports Brand Puma has announced its partnership with Indian rapper, Lyricist, Hip-Hop artist and Music composer Brodha V alias Vignesh Shivanand. The rapper will be the leading face and voice of Puma’s Sport-style campaigns in India.
Puma which always happens to be in vogue promoting the growth of Hip-Hop culture and the street fashionista community in India and with this association with Brodha V, the sportswear brand will further aim so to solidify its footprint in the space.
Talking about the association Brodha V said, “I am super stoked to be part of the PUMA family. When partnering with a brand, it was very important for me to believe the association works in synergy with my personal ethos and sense of style, and PUMA proved to be a perfect fit. PUMA has been known for providing a platform for hip-hop culture in India, and have been at the forefront in doing so. With this partnership, I look forward to doing some amazing work with the brand, and help elevate PUMA and my brand of music to the next level.
The announcement of this partnership was made public by the PUMA Style by Brodha V and PUMA India with their respective Instagram handles.
Earlier in 2017, Puma’s Iconic Suede Gully Campaign has emerged as the game changer by bring out lot of today’s hustler in the mainstream Indian Hip-Hop. The Gully Campaign at that time called on board artists from across the nation to express their views.
Now, with this new partnership with Brodha V will further authenticate PUMA‘s commitment to promote India’s underground but fast surfacing street culture.