The national basketball association (NBA) and German sportswear major Puma have announced a multiyear partnership deal that will make sportswear brand an official marketing partner of the NBA.
The Global Director of Brand and Marketing Adam Petrick said,” “We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market,” and this partnership is a testament to the continued resurgence of PUMA within the basketball industry.”
With the sudden effect of Partnership, PUMA will now brandies NBA Athletes in exclusive team’s jerseys and logos. In addition to that, the brand will also be able to inculcate authentic and original content that will allow better story telling of company and their athletes.
“PUMA played an important part in the early footwear culture of the NBA,” said Dan Rossomondo, NBA Senior Vice President, Media and Business Development. “As PUMA expands its presence in the basketball market with new player relationships and a new line of basketball sneakers, becoming an official footwear partner of the league is a natural next step to help amplify the brand’s return to the category.”