As the NFL season approaches, an exciting change awaits football fans with players now having the option to wear the No. 0 jersey on the field, marking a historic shift in the league. Serving as the Official Soft Drink of the NFL for over two decades, Pepsi® takes pride in introducing Pepsi® Zero Sugar as the new “Official Zero of the NFL” for the upcoming 2023-2024 season. This innovative move not only redefines the taste of zero but also celebrates its visual impact both within the game and beyond.

To commemorate this significant moment, Pepsi has partnered with Philadelphia Eagles’ running back, D’Andre Swift, who will proudly don the No. 0 jersey during the forthcoming season. In a bid to share the excitement with ardent fans across the nation, Pepsi has initiated a special giveaway campaign. Fans can participate by visiting, offering a chance to win one of the coveted 100 No. 0 NFL player jerseys. The campaign runs until September 17th at 11:59 p.m. ET. In instances where certain NFL teams do not currently have a player sporting the No. 0 jersey, Pepsi will generously create custom jerseys for the fortunate winners.

“With many fans expressing their excitement to see which of their favorite players choose Zero, the timing couldn’t be more perfect for Pepsi Zero Sugar to show up for the most loyal football watchers,” stated Melissa Duhaime, Director of Sports Marketing, PepsiCo. “As a longtime NFL partner, Pepsi is proud to have Pepsi Zero Sugar declared the ‘Official Zero of the NFL’ and elevate fans’ gameday experiences by gearing up with the first-ever No. 0 jerseys. We look forward to seeing all the unapologetic fans that join #TeamZero this year!”

Pepsi Zero Sugar extends its collaboration to include additional players who will also adopt the No. 0 jersey, forming #TeamZero alongside D’Andre Swift throughout the season.

As the NFL season unfolds, Pepsi has planned a series of captivating engagements centered around the concept of zero. One such initiative, “Zero Games? Zero Problem,” aims to address the surprising fact that a considerable number of NFL fans have never experienced attending an NFL game. Through the Pepsi Zero Sugar “Official Zero of the NFL” platform, the brand will launch the “Zero Games Ticket Giveaway” at a later point in the season. This exciting opportunity grants passionate NFL enthusiasts the chance to secure tickets to their very first NFL game. Fans are advised to stay tuned to Pepsi’s social media channels for official rules and timing.

“The Eagles helped bring the idea of No. 0 jerseys to the NFL, and I’m looking forward to being the first player in the team’s history to wear this number,” stated D’Andre Swift. “Partnering with Pepsi Zero Sugar, the Official Zero of the NFL, is really exciting and gives our devoted fans a chance to represent #TeamZero all season long!”

Additionally, the renowned Pepsi Zero Sugar NFL Rookie of the Week and Rookie of the Year program makes its return for the 2023-2024 season. This fan-favorite, fan-voted initiative promises new avenues of digital and linear content engagement, offering even more interaction and excitement.

To stay well-informed about these captivating developments and celebrations revolving around zero, football enthusiasts are encouraged to follow @Pepsi across various social media platforms. As the NFL season progresses, Pepsi’s innovative initiatives promise to enhance the fan experience and inject new levels of enthusiasm and engagement into the game.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

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