In a multi-year partnership deal, The champions of French Soccer Paris Saint-Germain have associated with Multinational Hotel Chain Accor for its new shirt sponsorship.
As per a part of the deal, ALL (Accor Live Limitless), a new lifestyle loyalty platform of Accor will become the official sponsor of the club with the commencement of 2019/20 season.
With the partnership of the leading company in the hospitality industry and the world’s fastest-growing football club, there will be huge fan engagement on social media. Accor having 265 million guests will meet up with the 395 million fans who follow the club and its players.
The deal will also put an end to Dubai based Airline Company’s association with Paris Saint-Germain Football Club.
The actual financial term has not revealed in public so far, however, there will be a joint press conference between Nasser Al-Khelaifi PSG chairman and Sebastien Bazin chairman and Chief Executive of Accor Group to give detail of the partnership.
PSG processing under the helm of Qatar Sports Investments, is one of the richest clubs in World soccer and recently ranked sixth in the Deloitte Football Money League with total revenue of US$614.4 million.
In later news, the Soccer also announced a fresh sponsorship deal with Swiss-based cruise company MSC Cruises which was unveiled as a global partner during the team’s 5-1 win over Montpellier on Wednesday.