A low cost Norwegian Airline Shuttle has signed a deal with National Basketball Association (NBA) to be its presenting partner of NBA London game 2019.
In addition to be the Presenting partner of the NBA London Game 2019, Norwegian AIrline will receive much brand exposure including event logo inclusion, signage mounted on in and out of the stadium besides creating outspoken content with NBA legends and hosting fan activations and promotions leading up to and during the gate.
At the annual regular season game of professional basketball league will see Washington Wizards taking on New Yorks Knicks scheduled to be held on 17th January,2019 at the O2 arena London.
The partnership enables fans to win tickets to the NBA Lodon game 2019, besides giving them an opportunity to experience a 218-19 regular season game n US.
Director of marketing at Norwegian, Stine Børke, said: “Norwegian currently serves 12 US destinations from the UK and this exciting partnership will increase our brand presence to a wide audience on bothsides of the Atlantic.”
NBA has also announced the expansion of its deal with popular Chinese smartphone brand Vivo in the first week of October as its presenting partner for NBA China games from 2018 to 2020. The deal between BBK Electronics owned brand and NBA was first signed in 2016.
Last week, Chinese fintech firm X Financial inked a deal with NBA to come on board as the official marketing partner of NBA China games.