In a major news from world of Football, German sports brand Puma has replaced Nike becoming the official Match Ball Supplier of the Spanish soccer league body, La Liga.
Signing a three-year partnership deal with La Liga, Puma will provide official soccer ball to the league from the next season.
It should be noted that with the sealing of the deal, it will put an end to a 23-year old ball rights off from its steep rival Nike.
The deal will last until the end of the 2012/22 season with Puma reportedly paying €5 million (US$5.6 million) to take over from current suppliers, Nike, when the US sportswear brand’s extension expires at the end of the current campaign.
Javier Tebas, the president of La Liga, had wanted a ball that would be globally recognisable and completely exclusive compared to Europe’s other top leagues, according to AS.
Nike and La Liga’s partnership has lasted for 23 years but this new direction is another step in Puma’s attempts to return to the pinnacle of European soccer.
Puma has confirmed a big contract with City Football Group (CFG), Manchester City’s ownership company which counts La Liga outfit Girona amongst its portfolio, as well as reportedly agreeing deal with Spanish giants Valencia for next season.
Puma also holds personal deals with a number of La Liga’s elite players such as Antoine Griezmann and Samuel Umtiti.
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