New Era, a New York based cap manufacturer has been named as the official headwear licensee of the Premier league side Tottenham Hotspur.
As per the multi-year deal New ERA will produce dual-branded Spurs Headwear for the top flight English soccer club, available to both their domestic and global fan community.
The cap collection which will be available across online and in-store channels will include the 9FIFTY snapback and 9Forty adjustable and Knits.
Head of Retail Merchandising at Tottenham Hotspur, Victoria Hawksley said: “We are delighted to begin this exciting relationship with New Era, recognised as the leading brand in the headwear category.
“We look forward to introducing the new collection to our fans both here in the UK and in key overseas markets.”
Vice President EMEA at New Era, Paul Gils, said he is excited to release the headwear collection for the Club’s fans.
“Tottenham Hotspur is built upon the passion of its fans and we are absolutely thrilled to be launching our headwear collection to those supporters at such an exciting time for the Club,” Gills said.
Apart from Tottenham Hotspur, The headwear brand also retains relationships with a host of major sports teams and leagues including the National Football League (NFL), Major League Baseball (MLB) and National Basketball Association (NBA).