The national Basketball association’s (NBA) Sacramento Kings in an unprecedented move introduced a new way of ticketing by collaborating with with the Seattle based software company Zipwhip,  using their next-gen Rich Communication Services in collaboration.

The platform will enable US Basketball outfit to send fans tickets, Schedules and other relevant general information without forcing them to check their emails or to use a specialised app.

Available initially for the android users on the sprint network via the Kings’ toll-free number, 833-91KINGS, the feature is not open for other mobile carrier or iPhone users.

The move came days before the starting of NBA season, which the Kings begin with a home game against the Utah Jazz on 17th October.

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