NBA and McDonald’s attains a marketing partnership in India

The National Basketball Association (NBA) and McDonald’s have entered into a partnership introducing their NBA -Themed promotion and interactive NBA Experience Zones in select McDonald’s  locations in 39 Cities across India.

The One month long partnership, starting from November 14th i.e, Children’s Day will allow the fast-food chain McDonald to deliver an NBA-branded basketball with every family meal purchase at any McDonald’s restaurant  in the West and south region.

In order to offer fans chance to experience the atmosphere of being at an NBA Game by using a range of Interactive Experiences, McDonald’s is also going to launch NBA Zone at several McDonald outlet in more than 30 outlets across several Indian cities.

“We at McDonald’s believe that playing sport is crucial to the overall development of children,” said Seema Arora Nambiar, Sr. Vice-President of Strategy, Innovation and Capability, McDonald’s India. “Globally McDonald’s is associated with various sports and this Children’s day we are partnering with the NBA to encourage children to step out and play to have fun and create happy childhood memories.”

“We are excited to partner with a global iconic brand like McDonald’s,” said Yannick Colaco, NBA India Managing Director. “This campaign with McDonald’s is a perfect way for us to deliver new and engaging NBA experiences to our fans.”

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