Natural Grocers®, a Colorado-based organic and natural grocery retailer, has announced its continued partnership with UCHealth for the second year in the Ready. Set. CO program. This initiative is a state-wide challenge designed to encourage Colorado residents to improve their health and wellness. By promoting healthier lifestyles and providing resources for better nutrition and physical activity, the program aims to help participants reach their personal health goals, symbolized by getting “back to the summit of good health.” This partnership underscores Natural Grocers’ commitment to community wellness and aligns with UCHealth’s mission to enhance overall health outcomes in the state.


UCHealth, a Colorado-based nonprofit health system, serves patients across the Rocky Mountain region. UCHealth recently launched the Ready. Set. CO challenge after Colorado slipped in various health metrics over the last several years.* Over 50 organizations and nine Colorado sports teams are offering information and resources to help participants improve their health and well-being.

“UCHealth provides expert medical care and advanced treatment options, but our ultimate goal is to keep our communities healthy and out of the hospital,” stated Manny Rodriguez, UCHealth’s chief marketing and experience officer. “Ready. Set. CO is meant to inspire Coloradans to take steps to improve their health. Working with organizations like Natural Grocers helps us provide the resources needed to accomplish these goals.”

UCHealth and Natural Grocers will be a part of the upcoming Outside Festival at Civic Center Park, June 1-2 to promote Ready. Set. CO and raise awareness about how participants can adopt healthy habits.


Headquartered in Lakewood, CO, Natural Grocers has been committed to serving Coloradans since 1955. With 46 stores in Colorado, and 168 nationwide, the family-operated retailer believes that everyone should be able to afford health and live in a thriving, regenerative environment.

“At Natural Grocers, we are dedicated to supporting the health and wellness of our communities. Partnering with UCHealth for the Ready. Set. CO. program is a perfect alignment with our mission to provide access to high-quality, affordable nutrition and promote healthy living,” stated Raquel Isely, Vice President of Natural Grocers. “We are delighted to renew our partnership commitment. We’re proud to be included in this amazing group of partners, each invested in the health and wellbeing of Coloradans.”

In 2024, Natural Grocers will continue to supply the Ready. Set. CO website with seasonally fresh, nutritious and delicious recipes to help fuel those Colorado adventures and day-to-day living, while making each meal and snack count. The Company is also working with the Ready. Set. CO team for local event support, plus fun, inspiring contests throughout the year.


Get inspired to be your healthiest self by being a part of the Ready. Set. CO challenge. Customers who visit any Natural Grocers store in Colorado in June will notice co-branded “Ready. Set. CO/Natural Grocers” signage, with a QR code, making it easy to scan and join the challenge. Sign up to receive health tips, recipes, exercise regimens, info about local events and more. You’ll also get exclusive opportunities to win prizes like autographed gear from your favorite Colorado sports teams and more from additional Ready. Set. CO partners.

Click here to join the Ready. Set. CO challenge.

To learn more about Natural Grocers and their Nutrition Education Department, click here.

For media inquiries, please contact Katie Macarelli –


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

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