India’s leading water pump manufacturers, Kirloskar Brothers Limited (KBL) will extend their sponsorship of the Puneri Paltan in the 6th edition of the Pro Kabaddi League(PKL) scheduled to happen form October 5th, 2018 to January 6th 2019.
Anurag Vohra, India Business Head, KBL announced the partnership at a ceremony in Pune on Wednesday 27th of September.
“We are extremely delighted to again co-sponsor the Puneri Paltan team for the second year in a row. We feel honoured to be associated with the traditional Indian sport. There is a large similarity between KBL and Kabaddi. KBL, this year, is celebrating its 130 years of existence and the advent of Kabaddi as a competitive sport can also be traced back to the early 20th century,” said Vohra.
“Kabaddi is a sport that requires a lot of strength, intelligence, speed, and strategy. KBL products are also known in the market for their reliability, durability, performance, and innovation. Both embark a sense of ‘Make in India’ feeling and yes, both are representing Pune on the global stage. Kabaddi has made its foray into the international arena and so has KBL with 8 plants in India and 7 plants abroad. We are confident of a stupendous performance of the Puneri Paltan and wish them all the best.”
Vohra also highlighted on how the popularity of the PKL has been increasing since its inception and is becoming the most favoured sports after cricket.
Entering into its 5th edition, the PKL has made this peculiar rural sport of India Kabaddi, one of the much sponsored sports in India.