The Indian Premier League Franchise Kings Xi Punjab has signed up Kent RO Systems, the water purifying brand to invest a sum of Rupees 50 crore for the brand promotion of the team during the upcoming 11th edition of Indian Premier League (IPL).
Kent RO coming on-board as the King Xi Punjab’s title sponsor is also entitled to sponsor IPL’s wrap around show, Extra Innings which gets telecast on Star Sports.
The Chairman of Kent RO Systems Mahesh Gupta finds that cricket being the most powerful medium in India, and IPL as its most spectacular vehicle, the partnership will certainly help the brand to connect with sports lovers, not just in India but also in other parts of the world.
While Expressing his views over the partnership, Gupta said,” Through this Synergic partnership, Kent RO and King XI teamed up to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL. Through this association we look forward to engaging with our audience through one of the most popular sport in India.”