Indian super league is not settling with just handful of business deals as with the commencement of the new season, the season is getting gush of lucrative sponsor deals.
In the latest development story, the Indian Super League Side Bengaluru FC today announced a landmark partnership deal with an automobile manufacturing major KIA Motors, that will be their principal sponsors till the end of 2021-22 season.
Having Kookhyun Shim, MD & CEO, Kia Motors India, and Mr. Parth Jindal, CEO, Bengaluru Football Club on the floor, Kia motors and Bengaluru Club signed a MoU. There was also club captain Sunil Chhetri and other star players like ERIK Paartalu and Gurmeet sandhu were present at the event.
As per the deal, now Bengaluru FC official shirt will carry Kia logo at the front.
Speaking at the event Parth Jindal, CEO, Bengaluru Football Club said,“Bengaluru Football Club’s partnership with Kia is a historic association in Indian football. Kia has a rich background of partnerships with sports including a host of world-class sporting events and teams. For Kia to choose Bengaluru FC as a medium to announce its presence in India is a matter of pride for the club and is also a big testament to the fan culture that the team and the city have created. The JSW name that the club wore with pride, is now entwined in Bengaluru FC. Now, with Kia alongside us, we are looking forward to doing great things to grow the sport in the country,”.
“We at Kia, are as passionate about sports as we are about our world class cars. Our past and current partnerships with different sporting championships across the world are a clear sign of our enthusiasm for sports. As we extend this legacy to India, we aim to foster and inspire youngsters in the country to become a part of the global sports community. We are proud to associate with one of the most consistently successful teams in the ISL – Bengaluru FC, and we look forward to an excellent season with memorable experiences for millions of football enthusiasts throughout India” Kookhyun Shim, CEO & Managing Director, Kia Motors, said.
Also present at the announcement was club captain Sunil Chhetri, who has been sporting the club’s iconic shirt over the past five seasons. At the unveiling of the Kia logo-emblazoned jersey, Chhetri said, “I have been a part of the Bengaluru FC’s growth story from day one; we have taken big steps with every passing season. This association says so much about the club’s intent to grow, Kia has been a global ambassador of football and it was a real honor for me to be a part of the jury for Kia’s Official Match Ball Carrier Initiative where two kids were selected to be the first-ever Official Match Ball Carriers from India for the FIFA World Cup 2018. With this partnership, we are confident of encouraging and strengthening the rapidly evolving football community in India.”